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Power of Distinction

 

“That’s quattro! That’s what we are!” Audi’s chief designer Marc Lichte talking about the sporty Audi Q8 SUV, the star of the Detroit Auto Show.

 

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Highway to Health

 

Audi Fit Driver
A stimulating musical massage when you’re tired? Or relaxing breathing exercises for stress relief? The car of the future knows what its driver needs. As a private retreat and networked space, it is not only ideal for monitoring fitness, but also for the active improvement of health and wellbeing.

 

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Playboys

 

Piloted driving of the future
It’s not just game designers who work with virtual worlds these days. Audi also uses simulation technologies – when it comes to the development of electronic assistance systems, for instance. We meet at the Virtual Engineering Terminal at Audi Electronics Venture GmbH.

 

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Sports High School

 

Interview with Stephan Winkelmann
Sporty, exclusive and suitable for everyday use – that’s what sums up the Audi Sport models. CEO Stephan Winkelmann talks about restructuring the brand with the red rhomboid, customer enthusiasm and the strategy for the future.

 

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Talk this Way

 

Car-to-X Technologies
The seamless networking of vehicles is the key to the mobility of tomorrow. The communication of cars with one another and with the traffic infrastructure offers greater safety, comfort and efficiency. This year, Audi will be the first manufacturer to introduce the powerful LTE Advanced mobile communication standard and is already conducting extensive testing on the vehicle-specific LTE-V.

 

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Tech News

 

Exciting inventions, ideas and visions from the world of technology.

 

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IQ Parking

 

The four rings find their own way – Audi at NIPS in Barcelona
Self-learning systems are a key technology for piloted driving – Audi is using them to take the next step within the field of artificial intelligence. At the NIPS conference, the company presented the “Audi Q2 deep learning concept”, a model car that can find ist own way into a parking spot.

 

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Outrider

 

Going to Harley Days with a Ducati – a test of nerve
Long, low and muscular – the XDiavel S bears the classic Ducati DNA transposed into a beautifully proportioned cruiser. The innovative force of the cult Italian brand is taking a bold step and accepting the challenge of a new market segment. It’s time to subject the new techno cruiser to a durability test, with a visit to Harley Days in Hamburg. Alone among 8,000 U.S. bikes.

 

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Beneath the Spotlight

 

Lamborghini from below
This is where we really delve into things – so deeply that you can see the bottom. Two of the currently most desirable super sports cars and one of their legendary predecessors show their underside – and that looks pretty good as well.

 

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Give Me Five

 

40 years of five cylinders
For the seventh year in a row, engine journalists have named the Audi five-cylinder “Engine of the Year”. Since the introduction of the first five-cylinder engine in 1976, it has been an important element of the brand’s DNA, with an unmistakable sound. Now the fifth generation is setting pulses racing among car enthusiasts all over the world. Development engineers from the first and latest generation came together to discuss a few similarities and the many differences over the lifespan of this icon.

 

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Sand Blasting

 

Audi Q5
The new Q5 is the first true Mexican in the Audi family. It has now been put through its paces in a home match – motoring journalists from around the world drove the SUV built in San José Chiapa over the wild prairieland of the Baja California peninsula.

 

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Voltsmith

 

Racing into the Future
As the first German manufacturer to make a commitment to Formula E, Audi is pursuing a completely new path – that of electric motorsport. The new race series questions time-honored traditions, addresses new target groups and offers spectators thrilling contests. At the same time, it’s the perfect platform for the future technology transfer in electric mobility technology between road and track.

 

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More exciting stories from previous magazines can be found here

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