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Audi at the 2016 CES

Piloted, electric and fully networked
Electrification, digitalization and piloted driving – these are the three mega-topics forming the core of Audi’s presence at the Consumer Electronics Show (CES) in Las Vegas, the worlds most important electronics show.

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Audi e-tron quattro concept

System output of up to 370 kW
The powerful Audi e-tron quattro concept illustrates Audi’s electrification strategy. The battery-electric sport SUV heralds a forthcoming production model.

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Audi virtual dashboard

New HMI concept from Audi
Audi is showcasing the display and operating concept of the future in an interior model presented at the CES. The Audi virtual cockpit becomes the Audi virtual dashboard.

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Displays and
controls

Audi sets the standards
Audi is already setting new standards with its operating and display functions. The highlights are the fully digital Audi virtual cockpit and the new MMI operating concept.

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Audi connect and infotainment

Intelligent networking
The brand with the four rings is continually intensifying the networking and connectivity of its cars. The latest solutions in this field are the Audi connect SIM and the stoplight information service for the U.S. market.

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Here

Map data for the future
The intelligent, self-driving Audi models of the future need highly precise map data, which is why Audi teamed up with BMW and Daimler to acquire the HERE map database.

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Production models

Hi-tech in all classes
Audi is presenting three of its latest production models at the CES – the second-generation Audi Q7 and Audi R8 and the ninth edition of the Audi A4 range.

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Light technology

Leading the competition
Audi’s hi-tech light systems have a major impact on the brand’s design. The new OLED technology (organic light-emitting diode) and matrix laser technology are particularly attractive.

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Progressive
SemiConductor Program

On the pulse of the chip makers
Audi is highly flexible in responding to developments in the semi-conductor sector. The Progressive SemiConductor Program (PSCP) plays an important role in the rapid integration of the latest technologies.

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Piloted driving /
driver assistance systems

Relieving the driver
Audi has been a pioneer within the automotive industry for many years in the field piloted driving. The brand’s assistance systems already stand for safety, time savings, efficiency and comfort.

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Audi Fit Driver

Focus on the driver
Audi takes care of the health and wellbeing of its passengers. Audi Fit Driver will assist drivers in the mid-term under the motto “My Audi cares for me”.

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Audi VR experience

The fascination of virtual reality
Sales advisors are able to freely configure every Audi model using the Audi VR experience, while customers use VR glasses to experience the car of their choice in all its details.

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Electromobility

The Audi roadmap for the future
Audi develops the best form of electrification for each of its future vehicle and driveline concepts – taking into account customer wishes, markets, complexity and thrill factor.

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Live
from the CES

News, images and videos
The Consumer Electronics Show in Las Vegas is the world’s leading electronics fair. Click here for photos, videos and speeches from Audi’s appearance at the 2016 CES.

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