Audi at the IAA
An explosion of new products
Audi is presenting a host of new products and technologies at the IAA. The focal point is the new A4 range and the close-to-production Audi e-tron quattro concept study. The company is also providing insights into four focus topics – Audi Sport, quattro, Audi Technologies and Audi ultra – and is showing the full bandwidth of its drive concepts.
“Vorsprung durch Technik” is far more than adding up every single technical development. We aim at creating automotive innovation – in all strategic areas of technology that offer a tangible value-add to our customers. Individual, sporty and emotive premium mobility that is both efficient and sustainable – that’s Audi.