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Q2-Talk

Conversation with Hyo Jin Kim, Interior Design, Sophie Severin, Design Graphic User Interface, Oliver Keyerleber, Design Color & Trim, and Simon Wirries, Technical Project Management Audi Q2

Hello Hyo Jin, how do you feel when you sit in the new Q2?

Hyo Jin Kim: I feel great – I sit with a good view, typical for an SUV, while dashboard architecture is lean and dynamic like in an Audi sedan. The high window line gives me a feeling of protection and safety. I’m certain a lot of women will love our new car, also due to the bright colors in the interior.

Simon, how would you outline the packaging?

Simon Wirries: We offer an enormous amount of utility in a vehicle length of 4.19 meters. And Audi is also offering a three-part rear bench for the first time. The luggage compartment has more than 405 liters of space – which is an awful lot for this class of vehicle.

What is the fundamental theme of the interior architecture?

Hyo Jin Kim: The basic thinking was the undulating line that separates the two halves of the Chinese Yin-Yang symbol. We have adapted it to the Audi design language and applied it to the dashboard and doors, where we’re also working with two color fields. A second main theme is the sporty driver focus. The dashboard is asymmetrical, with the center console angled toward the driver.

Simon Wirries: We anchored the typically high SUV seat mounting position into the specification document from the very start of development, paired with the characteristic Audi seating position for the driver and passenger – i.e. the relationship between the seat, pedals, steering wheel and dashboard. The Q2 is a sporty, drivers’ car. You can see that in the engine lineup, with six powerful drives, and in the sophisticated running gear with progressive steering as standard.

Hyo Jin Kim: The round air vents in the interior symbolize the car’s sporty character. They look similar to those in the compact A models and in the TT. Many of the details on the dashboard and door pulls have strong three-dimensionality. We brought the polygon theme of the exterior into the interior and closely interconnected all the design themes. The door handles have a visual link to the knee pads on the center tunnel; and we see the wave contour appearing again in the door speakers of the Bang & Olufsen sound system.

The perfect Audi interior also includes perfect craftsmanship.
Where do we get a feel for this?

Hyo Jin Kim: The dashboard is one example – there’s no visible gap at the transition between the slush-molded area and the application surface. The seams on the leather upholstery are strictly parallel. I’m proud of the finish of the Q2.

Oliver Keyerleber: The tiniest nuances are also crucial for the Color & Trim function when it comes to matching the colors and surfaces of the applications. We offer a vast number of combination options for the interior in the different equipment lines. The applications are the same color as the accents on the seat upholstery. The Q2 is really brought to life by this diversity and by the bright colors like yellow, orange and red. It all shapes its young, fresh character. We offer twelve exterior colors – the new ones being coral orange and quantum gray, an original flat shade. Our customers can combine these colors in the lines with four colors for the blade, plus the add-on parts in a contrasting finish. For the‘design’ line they have a high-gloss paint finish in manhattan gray, which is also new for Audi.

Hyo Jin Kim: The interior lighting concept is also utterly innovative. The trim strips on the dashboard and knee pads are illuminated in color, while the front-door speakers for the Bang & Olufsen sound system are framed by bezels illuminated in white.

Oliver Keyerleber: I think the new illuminated trim strip on the dashboard is an interesting feature. By daylight, you can see its finely embossed surface pattern. And in the dark it’s illuminated.

Simon Wirries: The backlit trim piece, which uses a unique printed film back-molded with plastic, is a solution that has never been seen before. Another new feature in the Q2, and a USP in the segment, is the Audi virtual cockpit. It’s based on the MIB 2 – the second-generation modular infotainment platform.

Sophie Severin: The Audi virtual cockpit fits the character of the Q2 perfectly – with its performance, its high-precision graphics and its sheer joy of use. The tubes of the virtual dials, for instance, have three levels, which makes them look completely three-dimensional. And when you tick the checkbox to switch on an assistance system, the movement is animated and flowing.

And then there’s the head-up display with the little pane of glass…

Sophie Severin: The combination with the Audi virtual cockpit is first class. For instance, you can set the speed read-out to show in the head-up display and the navigation map in the Audi virtual cockpit, i.e. in your peripheral vision. That way, you can see the route without having to take your eyes off the road. The vast majority of our young customers will couple their smartphone with the car’s infotainment system. With MMI Navigation plus they can then intuitively control all the content, such as music or the services of Audi MMI connect. The Audi virtual cockpit visualizes them perfectly in a road-friendly way. It can’t get any better than in the Q2.

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Simon Wirries
Technical Project Management Audi Q2
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Sophie Severin
Design Graphic User Interface
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Hyo Jin Kim
Interior Design
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Oliver Keyerleber
Design Color & Trim
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